From strategy to every last detail, we build distinctive brands that stand out.
From global B2C brands to B2B scale-ups.
Serious about brand. Not about playing safe.
Our Formula : Consulting brains + Studio craft + Advertising guts
Big moves deserve a brand that moves with them.
We turn critical business shifts into powerful brands.
Building a new global brand, from strategy to expression.
Game One
Reinventing an iconic TV channel. Global TV branding with a motion identity, sonic design and physical design of the TV set.
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Staycation
Turning a booking platform into a cultural movement. Hotels as urban experiences. A lifestyle brand for urbans, inspired by the city.
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Green Got
Building a community, not just a bank. Global brand refreshment for a beloved neo-bank, seeking out premiumisation.
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Adapting the brand to new markets and new ambitions.
Coming soon
Two financial companies. One market-leading brand. Brand architecture, strategic platform, brandbook, verbal identity, photography, a custom typeface and more...
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Sunstice
A brand built to conquer the US and China. A more premium brand adapted for the new markets. Naming, ICP definition, value proposition, messaging platform and global identity.
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Giga
A new museum brand around discoveries opening in Barcelona. Interior and exhibition design within the museum for a global experience.
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Building and maintaining a consistent brand over time.
Hellowork
7 years of partnership to build France’s leading job board. Brand architecture, strategic platform, brandbook with sub-brands logos and a visual territory around animated 3D characters.
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Uber
Eight years of collaboration with the most iconic brand in modern mobility.
COMING SOOM
A global brand partnership for a retailer on a worldwide scale. Unify and modernize a construction market leader.
Extending the brand into experiences, events, and cultural touchpoints.
Spotify
Putting Spotify on festival mode. Event design turning the volume up and places women in the spotlight.
Zalando
Turning fashion into a kids’ experience.
Global event brand design and personalized corners for Zalando brands.
Global event brand design and personalized corners for Zalando brands.
Xiaomi & leica
Turning night photography into a branded experience.
Event identity design, special and sound design.
Event identity design, special and sound design.
Building brands people can actually use.
The Brand Flame is our in-house methodology for connecting strategy and creativity around one central idea. Turning brand thinking into a powerful culture, not another set of guidelines gathering dust.
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Tomorro
The Starting Dot
A contract isn’t the end of a negotiation. It’s the beginning of a collaboration.
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Lita
Re-learn to invest
Investment isn’t a dirty word.
People simply need to relearn how to do it better.
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Neat
Insurance made Extra
Insurance may be an add-on. Its impact doesn’t have to be.
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Full-Spectrum Branding Capabilities
Strategy
THINK
→ Brand Platform
→ Positioning
→ Value proposition
→ Messaging Platform
→ Brand Architecture
→ Ecosystem Audits
→ Customer Insights
voice
SPEAK
→ Naming
→ Tone of Voice
→ Verbal Identity
→ Multilingual brands
→ Advertising copywriting
→ IA writing tools
identity
CRAFT
→ Logotypes
→ Visual Systems
→ 3D
→ Motion Identity
→ Typography
→ Iconography
→ Social Media Identity
→ Spatial Design
→ Retail Experience
→ Event Identity
→ Packaging
Activation
DEPLOY
→ Digital Brandbooks
→ Design Systems
→ UX/UI Product Interfaces
→ OOH / DOOH
→ Long-term Guardianship
→ Toolkits
→ Brand Governance
→ IA deployment tools
In partnership
10 years. 100+ projects.
One belief: the strongest brands
are built together.
One belief: the strongest brands
are built together.
Pretty brands. Serious numbers.
Where branding meets business.
more of our work
Recent branding collaborations
Recent
Tech
SaaS
Neat
Insurance. Made extra.
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Recent
Mobility
Tech
En Voiture Simone
The Driving School. Fit for Today.
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Recent
Finance
Tech
Corporate
Sunstice
Structured Agility
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Dom Pérignon
Dom Pérignon
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KFC
KFC
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Events
Lifestyle
Zalando Playground
Zalando Playground
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Xiaomi 17T
The Tele-Lens Master
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Hellowork, Land your dream job
Land your dream job
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Younited, the easy way
The easy way
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you can handle it
You can handle it
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Culture
Lifestyle
Spotify on TikTok
Spotify on TikTok
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Culture
Recent
GIGA
Reveal the unknown
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Timeleft Cheat on your friends
Cheat on your friends
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Xiaomi Capture further
Capture further
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Souvenirs of Love
Souvenirs of Love
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Recent
Finance
Lifestyle
Green Got
Do Something Club
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Finance
Tech
Lita
Re-learning to invest
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Finance
Lifestyle
Tech
SaaS
Jump
Working Worlds
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The Mystery with coinhouse
The Mystery
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Hôtel Mahfouf for Zalando
Hôtel Mahfouf
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Finance
Tech
Yomoni branding
A new form of wealth.
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Lifestyle
Tech
Recent
Staycation
Do Disturb
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Motion & TV
Gaming
Game One Branding
World of imagination
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Xiaomi 14T
Xiaomi 14T
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Gold, the modern savings
Gold is timeless.
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Lifestyle
Culture
Partez touriste. Revenez breton.
Revenez breton
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Allianz Olympic Games
Paris 2024 Olympic Games
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Zalando and K-Way: The Storm
The Storm
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Food & Drinks
Retail
Lifestyle
Cala rebrand
A sunny identity for Cala
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Withings : Time to master
Time to master
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Joko Ready for anything
Ready for anything
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Uber Eats closes the door on discrimination
Closing the door on discrimination
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Withings BeamO
BeamO
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Corporate
Tech
SaaS
Tomorro
The starting dot
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Tales of tomorrow
Tales of tomorrow
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Get off their backs with Kard
Get off their backs
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À perte de vue
À perte de vue
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Lydia trading
Trading opens up to you
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Xiaomi 13T
Unlimited creativity
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Happn
Make it happn
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Xiaomi 12T
An infinity of stories
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Withings
ScanWatch Next Gen
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Finance
Tech
Shine
Free to Shine
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Events
Corporate
SaaS
Togather
Make unforgettable happen
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