a black and white image of two circlesa man riding a wave on top of a surfboard

United by Imaginary

Game One

Branding

World of imagination
with Game One

Game One is an iconic French TV channel that pioneered serious and passionate coverage of gaming.
‍
They were truly ahead of their time, as gaming has since become an entire cultural movement.
Their challenge now: staying relevant in a competitive world crowded with new digital players.
‍
Our response: crafted a fresh verbal and visual identity around a central element:
the monolith—a single, enigmatic form that represents both the number 1 and the boundless realm of imagination.
‍
Now featuring gaming, anime, fictional films, and series, the new Game One isn’t just about gaming—it’s about exploring together the imaginary world.
‍