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Re-learning
to invest

with lita

Branding

Re-learning
to invest
with Lita

For decades, investing has been the privilege of the few — complex, opaque, and largely disconnected from reality.

While fintech keeps promising disruption, it often ends up wrapping the same old models in shinier interfaces.

Lita believes it’s time to start over. To make investing understandable, accessible, and, above all, meaningful.

Let’s learn to invest again.

We’re proud to have shaped a brand that redefines financial empowerment: one that educates, supports, and inspires a whole new generation of investors to take action — not just for their future, but for society as a whole.

Because when money flows with intention, it becomes a force for change.

Photos ©Emile Moutaud.

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Lita has spent 10 years redefining what it means to invest.
Today, thanks to the creative genius of Socialclub, we've taken that redefinition a step further with a new showcase that reaffirms our position as a pioneer in impact investing.

Lin-Na Zhang, Chief Marketing Officer @Lita