a black and white image of two circlesa man riding a wave on top of a surfboard

Free to Shine



Free to Shine

Shine reinvents itself with new branding. While staying faithful to its fundamentals, Shine’s universe gains in confidence to become a more mature, more authentic, more committed brand.

Our task was to help Shine assert itself as a more mature brand, even more authentic and committed all while retaining its original joyful and colorful DNA. This change of direction is notable in its discourse and a more assertive presentation of the products. Beyond the simple change of appearance, Shine celebrates its strategic evolution and the path it has taken since its beginnings to help entrepreneurs and make their day-to-day easier.

Beyond the overall visual and verbal identity, it was important to translate these elements into UI, which is an important part of an online bank like Shine. We wanted to bring the ideas of serenity and joy event to the interface details.

The entire photographic direction and production was managed by the Socialclub agency. It was thought in close connection with the global identity with a bright, colorful and very joyful style.


Illustrations: Spencer Gabor

Photography: Marine Billet